Tuesday, January 8, 2008

You can't be too thin

Flat screens are selling like hotcakes.

Having just arm-wrestled a state-of-the-art, 80-pound 40" flat screen HDTV onto the wall of the rumpus room back home in Pittsburgh, we can appreciate the thought that what's already miraculously thin might be even better if it were even thinner. The great minds in the consumer electronics world are thinking the same thing, and they have brought some amazing products to Las Vegas this week.

Panasonic (Matsushita) brought not only the world's biggest screen (see my previous post) but also one of the world's thinnest, still in prototype form. You can click here for a video clip.

Sony not only brought them, they're selling them too, although at $2500 for an 11-inch desktop screen, they won't be gracing the rumpus room in Pittsburgh for a while. Other leaders in the industry -- Sharp, Samsung and Hitachi -- are showing similar designs, on the order of an inch to 1.5 inches thick.

What makes these miracles possible in part is a sandwich of many materials inside the screen, including backplane materials like aluminum that manage heat, support backlighting systems and perform other functions. You can catch up on Alcoa's latest research in backplane metal technology here.

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