Wednesday, January 9, 2008

Cars are consumer products too

Alcoa sent us to this show to find the bright shiny buzz in the latest generation of TVs, PCs, cell phones and other personal gadgets. But while we were heading in one direction, the CES thought of another: Cars. This year, one whole mammoth convention hall hummed and throbbed to the beat of booth after booth of pimped-out, amped-up super extreme car entertainment systems. And there, in the middle of it all, sporting a CES Best of Show award on its silver roof, sat a good Alcoa friend: The EcoJet, an advanced, earth friendly, turbine-powered (I'm not kidding) sports car built by the wizards at Jay Leno's Big Dog Garage. Alcoa and GM both kicked in to help on the project, so it sports some cool GM styling built on advanced Alcoa chassis work and some amazing forged Alcoa wheels.

What's the Jet doing at CES? Showing off a complete, full featured, integrated PC system that not only powers the dash instruments but lets the driver and passenger do email, voicemail, web browsing, audio and video -- pretty much anything you can do on a PC, while driving down I-5 under bio-diesel turbine power.

Click here for an interview from the show floor.

Click here for some background on Alcoa and the EcoJet

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